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Facebook Rotational Product Manager Program


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Facebook Rotational Product Manager Program


ABOUT THE PROGRAM

The Facebook RPM program is a community of builders who are given the unique opportunity to create products that help billions of people share and connect with each other. Our mission is to develop future product leaders by empowering, mentoring, and enabling them to build and learn across a variety of products across Facebook. Our values are: 

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IMPACT

RPMs work on high priority products that impact over 2 billion people who use Facebook to share and connect with each other. During their 3 rotations, RPMs may own creating a product vision, setting roadmaps, prioritizing goals and analyzing data to measure success. RPMs collaborate with engineers, designers and data analysts to build world-class social tools.

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Growth

Learning and development is key to the program. On each project rotation, RPMs work closely with experienced PM mentors to develop the skills needed to become successful Product Managers and leaders at Facebook. RPMs also learn from each other, acting as sounding boards to pitch and test out new ideas.

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COMMUNITY

RPMs form a tight, cohesive community within Facebook. They come from a variety of backgrounds and industries, creating unique opportunities for learning and collaboration. In addition to a strong professional community, RPMs also become great friends outside of work.

Impact


Impact


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Joshua Mensah (Rpm '16)

I was on the Civic Engagement team for my second rotation. I worked with our media partners and infrastructure teams to ensure we had capacity as the world watched presidential debates on Facebook Live. I also worked on notifications and News Feed units to offer voter registration and early voting reminders. On election day, we had voting notifications and offered information on polling places and what to bring. After the election, we helped people find their newly elected officials.

In terms of impact, we enabled new connections between people and their elected representatives, and on election night, had millions see election results realtime. We estimate 2 million people registered to vote as a result of seeing reminders on Facebook.

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Jasmine xu (Rpm '16)

I was a PM on Instagram comments during my first rotation. I shipped new comment tools such as the ability to like comments or disable comments altogether. These tools deter bullying and harassment - People should feel comfortable sharing their everyday moments on Instagram. In less than four months, we made an idea into a reality for over 600 million people.

Launch day was an extremely rewarding moment. The minute we shipped the product, news articles started coming out, feeds were talking about the topic, and I saw my friends using the new tools immediately. This launch positioned Instagram as a leader in caring about the safety of its community. It's an amazing feeling to work on something that is impactful and visible both internally at Instagram and to the world.

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Laura Daigneau (RPM '16)

In my first rotation, we launched a new surface to help millions of small and medium-sized business (SMB) advertisers around the world better manage advertising campaigns. We want our ads management products easy to use and effective especially for SMBs - This includes hair salons, and doctors’ offices.

Before we started building, we met with SMBs across the U.S. to get usability feedback. In the end, we launched a new management surface that SMBs now use daily to optimize their campaigns.

When asked about my favorite RPM moment, I'd say it was when the engineer let me hit the button that launched the product and stayed up late to monitor usage. I quickly realized the incredible scale and impact our work has.

Growth


Growth


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Sameera Salari (RPM '16)

I could not be happier with the mentorship in the RPM program. What I really love in particular is the dynamic between your RPM manager, who supports your growth over the course of the 18-month program, and Operating Product Manager (OPM), your day-to-day mentor who you work closely with on each project.

The RPM manager serves as the connecting tissue between all three of your rotations. My manager is a huge part of how I think about my longer term career development. She helps me see across the lessons I learned in my first rotation, how to apply them in my current rotation, and areas for growth next half. At the same time, I have a different person – my OPM – who is on the ground and understands my current problem space very well. Having both global and nuanced points of view have helped me become a better product manager.

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Howard Akumiah (RPM '15)

So much of being a PM is guiding a room of people to come to a consensus on what we should build. In my last rotation on Lightweight Interfaces, my team wanted to change the tool most advertisers used to create ads, and in doing so, introduce a brand new ad format to News Feed This posed a problem: How do we achieve our goal of satisfying advertisers and still respect core News Feed mechanics?

Addressing this meant mediating multiple design iterations across two separate teams. I worked closely with design and data science from LWI and News Feed to come up with a product that met both teams' needs. Once we had a design that we liked I built support around it from various stakeholders so we could ship it to the world.

The RPM program provided me with an unparalleled opportunity to work on meaningful cross-functional projects that allowed me to hone my negotiation skills!

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Alex plutzer (rpm '16)

I spearheaded a new program called RPM Tiny Lunches - Every couple of weeks, I'd arrange lunch with 3 RPMs and an executive. We met with VPs of Product across Facebook, the CEO of Instagram, and Facebook's head of marketing.

These lunches gave me perspective on how to think about building great products. As RPMs, we think tactically about execution. For executives who manage organizations, they think strategically to set long-term product visions. We spoke to Javi (VP of Growth) about entering new markets, and he explained that you don't just growth hack your way into markets like India. Instead, you view growth through the lens of socioeconomic factors and governments, and how that impacts our ability to help more people get on Facebook. That high-level view of the world – of thinking about frameworks instead of features – was very insightful.

Community


Community


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RPM circles

Circles are small mentoring groups that enable RPMs working on different problems across Facebook to collaboratively work through PM specific work issues, identify new opportunities in their role, and build relationships with fellow RPMs. Examples of topics include getting a team bought into a new direction, building an effective strategy for your product, or getting cross-functional collaborations off the ground.

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community events

From quarterly offsites across the Bay Area to the annual RPM holiday party, the RPM program creates a vibrant community of current and former RPMs.

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RPM research trip

RPMs embark on a research trip with the goals of developing user empathy, researching international technology trends, and meeting with business partners. In prior trips, RPMs have researched visual sharing, the future of video, and economic empowerment enabled through the Internet.

FAQ


FAQ


Q: WHO JOINS THE RPM PROGRAM?

  • RPMs come from a wide variety of backgrounds. Some are recent college grads, from a variety of majors including computer science, business, psychology and mechanical engineering. Others have spent a few years working in a range of fields such as consulting, engineering, entrepreneurship and teaching.

Q: HOW LONG IS THE RPM PROGRAM?

  • The program lasts 18 months, and has 3 different Product Management rotations.

Q: WHAT ARE SOME OF THE PROJECTS RPMS HAVE WORKED ON?

  • We've worked on all kinds of products! Here are a few examples:
    • Creating a free Internet experience for Internet.org
    • Growing peer-to-peer payments in Messenger
    • Launching new ad formats optimized for emerging markets
    • Discovering improvements for News Feed
    • Driving Instagram growth and adoption
    • Inventing new consumer apps for Oculus VR

Q: HOW IS PRODUCT MANAGEMENT AT FACEBOOK DIFFERENT FROM OTHER COMPANIES?

  • Facebook optimizes for impact. Our products affect billions of people. We have a responsibility to build high-caliber, daring, empathetic, and collaborative products. The RPM program provides experience, variety and ownership to impact those products.
  • The RPM program provides an incredibly supportive community which lasts long after the program ends. RPMs and alums regularly hang out around the Bay Area, organize guest-speakers to give talks at Facebook and travel abroad together to research new technology trends around the world.

Q: WHAT DOES A 'DAY IN THE LIFE' OF A FACEBOOK RPM LOOK LIKE?

  • There really is no 'typical' day—your days will vary depending on what part of a product's lifecycle you're in. Some of the core responsibilities of RPMs include enabling your team to execute well, ensuring a great product experience and communicating your team’s impact across the company.

Q: WHAT KIND OF MENTORSHIP IS AVAILABLE TO RPMS?

  • Mentorship is at the core of the RPM program. Each RPM has a PM manager who stays with them throughout their program experience. Your manager is responsible for making sure you're developing and growing in your career. In addition, each rotation is staffed with a PM mentor to guide you through the more tactical pieces of the day-to-day job. The program also provides other resources, such as learning and development classes, internal and external speakers and learnings from peers to help you grow into a well-rounded, versatile and innovative product thinker.

Q: WHAT HAPPENS AFTER THE PROGRAM?

  • After the program, RPMs utilize their experience, knowledge, and extensive network to identify and join a product team. Facebook makes an investment in each of its RPMs to help them continue making tremendous impact at the company.

Q: How Do I join the RPM program?

  • Unfortunately, we've closed applications for the Class of 2018. You can follow our Facebook Page for updates on the next application cycle in 2018.